You probably already have your own reason for wanting to start a blog, but let’s take a moment to review some of the benefits of blogging. A blog can be a way of advancing your life in ways that you’ve never imagined possible. A well-written blog with good content helps you keep in touch with people who visit and can establish you as a credible source of information.

For small businesses, blogging is a brilliant way to enhance your marketing efforts, drive visitors to your website, and even attract prospective customers. In a study, 81% of businesses rated a blog between useful to critical for their business operations. A business blog allows customers to give valuable comments, feedback, helpful criticism, suggestions and even glowing reviews. A business that knows what’s on their customer’s mind has a gold mine of product development and marketing information. Every time someone links to your blog post, tweets about the post, or emails it to a friend: it’s free marketing for your business.

Fiction and nonfiction authors have a better chance of landing a book publishing deal if they have a blog with a large following. Many popular bloggers become top selling authors and many top selling authors have blogs. If you are thinking about self-publishing, a blog can help you achieve much greater success. Driving your book up to the best seller list can also help you grab the attention of readers who would never have heard of you otherwise.

There are, of course, numerous personal benefits to having a blog: You can become a better writer, become a better researcher, and even expand your knowledge. You’d be surprised how many new insights and ideas you can get from researching your blog posts or from your readers’ comments. Starting a blog can help you build a network of contacts, or even make new friends.
The goal that most bloggers have it to be able to earn an income from their blogs. And indeed, hundreds of thousands, if not millions, of people have built lucrative businesses and careers around their blogs, while others earn enough money from their blogs to give up their jobs and still live comfortably. Then there are others who just enjoy perusing a topic they are passionate about while also earning a little bit of extra pocket money.

Stay at home moms who really want to be with their children sometimes find motherhood can be very isolating and even lonely. Blogging has given many moms the freedom to stay at home while still giving them the opportunity to build an audience or support network. Many moms said blogging added new meaning their lives and gave them the chance to pursue their own careers and interests, while also helping them feel like they were doing something useful. Many said their time became their own again; they could work on their own schedules and not miss out so much of their children’s lives while also earning an income.

Blogging is one of the few businesses or hobby’s that you can start up with little to no financial investment. It gives you the freedom to write about something that interests you, without having a boss or CEO giving you boring, mundane or repetitive tasks that it a job. Blogging allows you to create something that you can call your own.

People who have had a traumatic experience, or are working through a life changing event, sometimes find that blogging helps them cope better and bring about a degree of closure and acceptance to their lives. Trauma victims who blog also reported that it gave them a more positive attitude and made them realize that they are not alone. They also found that sharing their experiences and being able to help other people through the same or similar circumstances brought new meaning to their own lives.

What are your goals for blogging because success can be defined in many different ways? So what is your definition of success and what are your goals? Perhaps you want to make enough money from blogging to give up your job. Perhaps you want blogging to enable you to travel more. Your goal might just be to make new friends, contacts, or gather the largest possible following. Closely related to a large following is fame – perhaps that’s your goal. Take a moment to define your idea of success including how you will know when you reach your goals.

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The Benefits of Blogging

Social Blogging
The Future of Blogging
Jade Jenkin
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